← Banco SMC v15

🏷️ Logo System · wordmark + mark

5 backgrounds · variants editorial + mark · lockups · clearspace canon
LIGHT · DEFAULT
SC
SmartConnection.
DARK · INVERSE
SC
SmartConnection.
WARM · MARKETING
SmartConnection
ACCENT · GRADIENT
SC
GOLD · PREMIUM
SC
SmartConnection
Font
Instrument Serif italic
Weight
600 semibold
Tracking
-0.025em
Mark radius
18px canon
Mark ratio
1:1 square
Clearspace
= mark height
Wordmark size 48px
Mark size 64px
Mark radius 18px
Variant accent
accent gold blue white
Reglas
• NUNCA estirar / distorsionar
• Clearspace = altura del mark
• Min mark size: 24px
• Min wordmark: 14px
• Accent ⇒ palabra "Connection"
• Mark "S" + "C" italic